Your website's marketing strategyGetting your product or service to those who are looking for it.
Consumers on the internet are searchers, they quickly scan your mainpage for the information that they are looking for. Thus you only have a few seconds to catch their attention and announce that you have the right product for them.
One of the first steps in your marketing strategy would be to think about what keywords people would use to look for a product or service similar to what you are offering. Your website should be built with the intent to gain a descent ranking for the above mentionned keywords.
Then, to make sure that you retain the customer, you need to advertise this information as the primary information available on your site (contrast between primary and secondary information).
Often a great picture associated with a flashy title will get the attention of the consumers. Then, your website must contain pertinent information regarding your products, in order to satisfy your customer with the details of your product.
The flow of information should be in such a way that customers are directed either toward contacting you or use the ecommerce option to order the particular product or service.
Furthermore, you must make your customers feel at ease and confident about your products or services. Often, testimonials by other people in the Social Media is a good beginning. However, offering good contact services such 1-800 phone number, address with a direction map, email or an online contact form or online chat with a customer service representative are great ways to assist your customers in purchasing.
Goals for commercial websitesYour complete advertizing agency
- Acquire new customers
- Standing out from competition
- Improve customer service
- Lower advertising costs
- Lower labor cost
- Automate processes
- Compete for a higher market share